For me, the budget behind my family food expenses is the most important factor. If we can make our own food in our home at lesser costs then why would we go out to eat the ready made ones and pay 5 times more, especially when we cannot afford. This is not only going to happen with McDonalds, but it may happen with most of the restaurants. Only the people who can still afford may opt to eat out. The only solution is there should be a mega salary hike among the middle class working family members so we wont need to worry about the affordability issue.